Compressing the Sales Cycle
Educating prospects as part of the sales cycle can be a long road to conversion. With the immense pressure to turn prospect interest into revenue, compressing the sales cycle is critical.
In response to this need, SculptaHealth developed SMARTS™, a continuous process to evaluate effectiveness and improve outcomes that places analytics and insights at the core of everything we do. These insights provide valuable information to re-assess and redirect initiatives as they are happening, rather than debriefing only when the project is done. Lessons learned are applied to the ongoing project — and that delivers better and timely results to help you reach your revenue goals. The SMARTS™ process is:
- Strategy and Planning
- Messaging and Tactical Execution
- Analytics and Insights
- Re-defining and Revisions
- Start Again