Market Assessment Process™ (MAP)
How do you introduce something new to the market?
Analyzing information collected through a series of different vehicles, we create a baseline assessment of the company's own assumptions about its market, what the market thinks about the company and where there is alignment or a disconnect between the two views. The Market Assessment Process consists of five elements:
- Audience Perception Thinktank™ (APT) (Qualitative view)
- ClientPulse™ (Qualitative view)
- InfluencerPulse™ (Qualitative view)
- IndustryMonitor™ (Hybrid Qualitative/Quantitative view)
- 15-in-30 Analysis™ (Quantitative view)