Market Shaping and Strategic Planning
- Market Assessment Process™ (MAP): Analyzing information collected through a series of different vehicles, we create a baseline assessment of the company's own assumptions about its market, what the market thinks about the company and where there is alignment or a disconnect between the two views. The Market Assessment Process consists of quantitative and qualitative elements.
- Positioning Workshop: A full day workshop (or two half days) with your team that reviews Vision, Mission, Value Proposition and Messaging. The end result can either validate existing positioning strategy or pivot to a new direction.
- Client Discovery and Account Review Workshop: A half-day or full day (depending on the number of Business Development team members) interactive session with your executives and business development team that takes a deep dive into all service offerings, including target audience analysis, current messaging, current tactics; An account review of all existing accounts and prospects – the successes and challenges, review of current client titles, supporters, influencers, competitive landscape and potential opportunities within accounts.
- Targeted Engagement Campaigns: Demand creation for highly segmented accounts. Available in several formats to build engagement with prospects. Outreach can be segmented by key account, therapeutic category, disease state, titles, etc.
- Custom Webinars: A complete webinar strategy including planning, development, promotion, registration outreach, post-webinar follow-up lead development, webinar archive editing and tracking, measurement and reporting.
- Leadership Forums: A topic-driven event designed for your clients/prospects to encourage engagement and discussion. These custom events provide an opportunity to share thinking and interact with your target audience in an environment that is educational, rather than promotional.
- Industry Conference Package: Fully leverage your participation at industry conferences with SculptaHealth's pre-, at- and post-conference 360 degree support.
An integrated series of reports measure performance and provide actionable insights to make changes. These include:
- Sales Intelligence: Prospect Insights Reports, Competitive Insights Reports.
- Data Analysis: Competitive Threat Index™ (CTI), Prospect Attention Scoring System™ (PASS), Lead Interest Index™ (LIX).
- Performance Assessment: Campaign-level Insights Reports & Dashboards, Search Engine Rank Insights Reports, Social Media Insights Reports, Website Insights Reports.
- Executive Summary: Examine the most critical drivers impacting your market.
Social Media Engagement
Launch and grow a social media presence. Our 8-point Social Media Targeted Engagement Program is a complete strategy for developing social media into a targeted engagement channel for business development. We'll evaluate which social channels are the most appropriate for your business including:
- Other services